Get ahead of the game with our one-day summit. Join us and hear from expert speakers who share their insights into trends and expectations for 2021 and offer specialist advice on how you can guarantee digital marketing success next year!
Outlook 2021: Trends & Developments in Digital Marketing which you need to know for 2021.
Check out our program of speakers and topics.
10 Minutes | Kick Off Searchmetrics Summit
Shyam Dattani | Regional VP Searchmetrics UK | Searchmetrics
Our host for the summit is Shyam Dattani, Regional VP for Searchmetrics in the UK. As well as a background in Economics and Data, he has over 10 years’ experience on the ‘Agency side’, ‘Client side’ and ‘Vendor side’ of Search giving him a unique understanding of the challenges digital marketers face across all remits. He’s here to introduce all our presenters, posing critical questions to make sure we get the most out of guests’ expertise, and you get the most out of the day.
30 Minutes | Digital Marketing – A Constantly Dynamic Discipline
Matt Colebourne | CEO | Searchmetrics
35 Minutes | How to tackle the shifting search landscape with SEO in 2021
Chloe Fair | Senior SEO Strategist | Impression
2020 was a year we could not predict and with this there were significant changes in search demand and, as a result, the search landscape. This talk will recap on some notable changes and takeaways from 2020 and will provide you with the tips and tools on how to create an agile strategy for 2021 that will satisfy an unpredictable and shifting search landscape.
35 Minutes | The realities of a B2B SEO strategy in a huge international business
Kevin Kapezi | SEO Specialist | Experian UK
Kevin shares his personal journey from working in an agency to moving to an in-house SEO B2B role at Experian covering:
- What success looks like in B2B SEO
- What makes B2B SEO unique
- How to work with non-SEO stakeholders
- Integration SEO into the wider business
- SEO campaigns you could only pull off in-house
35 Minutes | Brand migration success: Innogy becomes E.ON
Sascha Otto | SEO Expert | E.ON Digital Technology GmbH
Nina Burkert | Senior Marketing Manager SEO | E.ON Energie Deutschland GmbH
In October 2020 the websites of Innogy became part of the new E.ON. Nina and Sascha, SEO specialists from E.ON, will explain their approach to dealing with the challenges faced when migrating and integrating an extensive branded domain landscape. They’ll also share an overview into their project planning, content evaluation and mapping as well as their handling of branded search terms which all contributed to achieving their goal of E.ON ranking for Innogy.
35 Minutes | How Working With Schema Saved Our SEO Project
Andrew McGarry | Founder & Consultant | the mcgarry agency
Taylor Laporte | Customer Success Manager | Schema App
There comes a moment near the beginning of every earnest SEO project when reality hits. If we think of your ecom platform as a car, you have to drive the car you have right now, as opposed to the one you’d like to have. That fully optimised one will take longer to create than you were initially led to believe.
What do you do when so-called quick wins turn out to be long term nice-to-haves, through no fault of your own, but simply that dev resource is at a premium and you’re down the pecking order because of other departments jumping the queue? What trade-offs do you make to deliver success?
Andrew McGarry and Taylor Laporte discuss how to use schema markup to improve KPIs while you’re waiting on developer resources to become available.
This sessions covers the visibility battle for sneaker brands such as NIKE, adidas, and others while asking why companies don’t put as much brand effort into the quality of organic results as paid media results – and how schema can fix that!
35 Minutes | Top 7 trends communication executives need to know
Susanne Marell | CEO | H+K Strategies
2020 changed everything! The way we live, the way we work, the way we communicate. What does that mean from a communication point of view? Susanne Marell talks about trends – digital and otherwise – that will become increasingly important in 2021 as we navigate the new normal. From augmented reality to social shopping, from purpose to agility: 2021 will be all about meeting consumers where they are amidst a shifting environment.
45 Minutes | The Suite Spot
Devon Thomatos | Account Executive Sales Management | Searchmetrics
Join Searchmetrics’ Devon Thomatos in a demo of the platform, presenting tips on how the Searchmetrics Suite to support you in achieving your SEO goals. He will also be on hand for a live and interactive Q&A answering your system queries.
35 Minutes | How to make SEOs and Developers join forces
Martin Splitt | Developer Advocate | Google Search Outreach
40 Minutes | Panel: Retrospective Round-up
– summarizing the risks and opportunities for 2021
With a retrospective look on the biggest takeaways from the summit, Shyam Dattani quizzes our expert panel on the risks and opportunities for SEO and digital marketing over the next 12 months.
- Martin Splitt | Developer Advocate | Google
- Susanne Marell | CEO | H+K Strategies
- Andrew McGarry | Founder & Consultant | the mcgarry agency
- Sascha Otto | SEO Expert | E.ON Digital Technology GmbH
- Nina Burkert | Senior Marketing Manager SEO | E.ON Energie Deutschland GmbH
- Kevin Kapezi | SEO Specialist | Experian UK
- Chloe Fair | Senior SEO Strategist | Impression
- Matt Colebourne | CEO | Searchmetrics
hosted by Shyam Dattani | Regional VP Searchmetrics UK | Searchmetrics
Watch on demand: Our expert marketing advice for 2021!
- Discover the key developments
you need to know for 2021
- Expert advice from leading industry
and agency specialists
- One day – seven essential presentations
– all for free
- Help to plan your most success year yet!