When to Advertise? What to Advertise? Who Really Leads Your Market? Could Search Data Be the Source of Truth to Answer These Questions?
We asked 300 managers if they used data to make decisions – while 91% said they thought it was important only 22% used data on a regular basis.
From understanding the real size of your market, nailing seasonality to understanding your competition and opportunities for business expansion, search data is the neglected missing link. No one tells their colleagues, families and friends all their most private thoughts and secrets, but search data tells us that a very large number of people do type those into search engines. How can you use this truth and other honestly expressed wants and needs?
Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.
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